How To Fix Sputtering Marketing

Is your marketing generating a steady stream of sales leads?

If not, ask yourself this question: Do you have a marketing plan?

You may know what your business goals and objectives are. And you probably have a website and some advertising. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unquestionably to produce the results you want.

A marketing plan helps you tie all your marketing activities together and keeps you focused so that you can create a roadmap that will lead you to your objectives.

And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.

So what should your plan be based on? You can start with these basics:

1. Identify Your Marketing Goals

What specifically does your marketing need to achieve for your business to thrive? How many new leads do you need each week? What percentage of those leads do you need to convert to sales? What is your revenue target?

2. Create A Marketing Strategy

Take a look at your goals. Now what is your overall approach and position in relation to your goals and competition. My marketing strategy uses an educational approach. By providing people with useful information and ideas, I get an opportunity to demonstrate the value I provide and establish my credibility.

3. Set Up Your Marketing System

Create an action plan. Tie all your marketing activities together into a system that reflects your marketing strategy. The idea is to have everything working together as one.

4. Creation And Implementation Of Your Marketing Activities

Now that you have identified what your marketing activities will be, it's time to take each marketing activity and figure out who will create and implement it and when.

5. Fine Tune Your Marketing Tools

Your marketing activities require the use of one or more marketing tools. These include your website, your marketing messages and things like article marketing. To get your prospect's attention, you need to ensure your marketing tools are really ready to cut through all the marketing noise.

Creating a written plan may seem intimidating but as you can see, you should be able to hammer out the basics in a few hours.

Reasons For Pregnant Women to Wear Maternity Clothes

For many women, pregnancy is a very exciting and exciting time in their lives. Through the pregnancy period, a woman undergoes many physical and emotional changes. When a woman begins to gain weight, she can experience physical discomfort as well as feeling less attractive. The inability to wear one's regular clothes can result in frustration and sadness. The importance of wearing maternity clothing is essential to making a woman look and feel good through the entire term of her pregnancy.

When one thinks of maternity clothing, they often think about drab, unattractive, and baggy clothes. Fortunately, there are maternity clothes on the market that are designed to display quality, comfort, durability, and fashion. There are hundreds of online retailers and traditional 'brick and mortar' stores that sell quality and comfortable maternity clothing.

Physical changes an expectant will include include: gain in weight, larger abdomen, and swollen ankles and fingers. Many maternity clothing providers understand the need for a comfortable pair of maternity pants. Many maternity pants can be worn through or nearly all of the pregnancy term. Maternity pants are available in a wide range of colors, styles, designs, and patterns. They can even include jeans with stretchable waist bands. Maternity pants are sold in a broad range of styles and comfort levels. The stretchable elastic waist bands allow an expectant mother to relax. As well, there are pants that are designed to give a slimming effect.

A pregnant woman can still wear stylish brand name dresses. There are maternity dresses for any time of social setting such as at a formal function or just relaxing around the house. One can wear sun dresses, short-sleeved dresses, long-sleeved dresses, strapless dresses, casual dresses, short dresses, or full length dresses. They come in many styles, colors, designs, and patterns. They are designed to make a woman feel comfortable and feminine, while looking fashionable and they take a maternity photography.

Maternity tops can come in a variety of designs, styles, and colors. These tops are comfortable and fit well to the growing abdomen. They are deigned for current and changing fashion trends. They will make a woman feel attractive as she increases in weight.

Swimwear is another popular form of maternity wear. Popular maternity stores that offer maternity swimwear include: bikinis, one piece suits, and bathing suit bottoms. A pregnant mother can enjoy herself sunbathing or swimming. There are a range of maternity swimwear companies that sell swimwear designed by top selling brands.

A pregnancy does not mean one has to wear dismal clothing. There are many top brands that sell chic and trendy maternity clothing such as Old Navy Maternity, Motherhood Maternity, Gap Maternity, and much more. Wearing trendy and stylish maternity clothing through a pregnancy can make a woman comfortable and attractive, thereby allowing her to focus on the arrival of her new bundle of joy.

An expectant mother's pregnancy does not have to have a time of discomfort and feeling unattractive. There are now many popular brand name maternity wear companies that sell a variety of stylish and comfy clothing to meet the needs of every expectant mother.

Learning To Speak Mandarin – The Road Ahead

When we talk about studying Chinese what we mean by that, in 2010, is really studying Mandarin, also known as standard Mandarin. Compared to Cantonese, which is the second most spoken out of around 50 languages ​​in contemporary China, Mandarin is far larger. Cantonese is pretty much confined to Taiwan and Hong Kong. Mandarin on the other hand is also spoken in both these areas, and the entirety of the rest of the country. This did not come about as an accident. 100 years ago there were more languages ​​and Standard Mandarin was not known as standard. The Mandarin of today is an amalgamation of different dialects but is mostly made up of the old Beijing one. The reason that it is so common today is that it has been artificially promoted by the central government for obvious reasons: one modern nation needs one common mode of communication.

When we talk about Mandarin language studies people often say that they are rather tricky. They are not a walk in the park, but it is my sincere belief that people make it out to be a much more difficult task than it is in reality. The thing we need to remember is that Mandarin is very different from languages ​​that have been derived from Latin or the Germanic branch of European languages. But once those differences have been deal with, learning the rest of the language is much less tricky than it would seem when you are just setting out on that particular journey. These initial bumps in the road can be categorized into two distinct groups; the difficulties of writing Chinese Mandarin and the difficulties of speaking Chinese Mandarin. I write difficulties but in reality it is less about difficulty and more about differences.

The first of these two categories, written Chinese, is mostly hard because there is no alphabet. Instead you need to memorize a great deal of pictures, aka characters. The key to success in this matter lies in not thinking of them as pictures when you try to commit them to memory but rather thinking of them in terms of their underlying structure. The two golden nuggets of information that you need to become familiar with is the building blocks that make up the vast majority of characters, called radical, and the way that these radicals are written, the stroke order. Once you have these two concepts firmly logged in your head you will begin to see the characters as a process of writing and not as a finished product. The picture is complicated but the way that it is formed is as easy as pie. It is a bit like riding a bike really – once you get up and going you will cover a lot of ground very quickly and you will never loose that initial effort you put in while learning the first couple of hundred or so the right way.

The second of the categories, spoken Chinese Mandarin, is mostly different in terms of pronunciation. The grammar really is not that hard. Chinese Mandarin pronunciation, however, is. It is hard because as we know Mandarin lacks an alphabet. Instead of being made up of letters that make a sound when put together we have pictures which give little or no indication regarding how the words sound when spoken. To muddle things up even more the Mandarin language is not only dependent on syllables, it also involves modulation of the pitch. This is what is more commonly known as tones, and it makes Mandarin a tonal language.

However, both the difficulties with getting to grips with Characters and their radicals and stroke order, and the trick to wrapping your tongue around tonal modulation while speaking, can easily be dealt with in a small class size. Learning Mandarin without the individual attention of a teacher is very hard, but once you have someone to correct your pronunciation and show you what you are doing wrong when writing, you are on the home stretch, speeding ahead to proficiency in the language that holds the key to the greatest paradigm shift of our century – the rise of China as economic and political super power.

Squishies – The Latest Craze Sweeping Middle Schools and Beyond

Kids are natural born collectors. They also love fads. Enter: the Squishy. These Japanese imports are the newest craze and are causing quite a stir. Not only are they hard to find, as they are not sold in your average store, most adults have never heard of them.

Today we will answer all of the common questions we receive about squishies. What are they? Squishies are soft “bread like” mascots, shaped as either a type of baked good, a character, or a combination of the two. They are the newest version of the stress ball, yet softer and more “kawaii” (the Japanese word for “cute”). Squishies are usually scented, cake or bread being the most common choice. Typically, squishies are attached to a cell phone strap or a lanyard.

Why do kids love them? Well, of course they are cute. Squishies are tactile and fun for kids to “squish” over and over, hence the name. Add in the sweet scent and you have a multiple sensory toy that can be quite irresistible.

Where did this fad come from? Like many great fads, this is another one of those fun and wacky imports from Japan. Japanese teens (and adults!) love to decorate their cell phones with fake treats, fruits and gems. This is called deco-den. You have probably seen someone with a Hello Kitty cell phone “blinged out” in this manner. In addition to making their cell phone covers as kawaii as can be, they also love to hang cute or funny straps from them. Cell phone straps are a huge trend in Japan, and have been for several years.

In trying to pin down how kids in the US have become obsessed with squishies, we seem to have narrowed it down one powerful source: YouTube. Search the word “squishies” in YouTube and you will find hundreds upon hundreds of videos all about them. On YouTube, kids, and even adults, trade squishies, show off their squishy collection and even attempt to make home made squishies. Two things are quite clear in watching these videos. A. these kids are absolutely obsessed with squishies. B. they want a lot of them, and the more “rare” the better.

Where can you find rare squishies, or even squishies in general? You will find the best variety in Japan. Of course, most parents are not willing to travel around the world for a five dollar trinket. Another place they seem to show up from time to time is in Japan Towns and even China Towns that exist in a handful of cities across the country. The easiest place to find them is right at your finger tips.